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Inferno marketing vs. Java marketing -Reply
- To: firstname.lastname@example.org
- Subject: Inferno marketing vs. Java marketing -Reply
- From: Howard Postley <email@example.com>
>>> Anssi Porttikivi <firstname.lastname@example.org> 01/27/97 05:50pm >>> >[...] >I am personally convinced that Inferno + Tk etc... + Limbo are much better >technology than JavaVM + Sun class libraries + language. >[...] > >I think there are two ways to prove this to the world: you can either get >>the message through by marketing and open communications, explaining it to >everybody. But a better way is to release a few practical, ground breaking >mass market applications and give them away for free. After all, people >take an actual working program as an argument over hype anyday. There are numerous excellent points brought up in the original post here. Unfortunately, there seems to be some concept that Java, et. al. and Inferno are competing in the same market space. I don't believe that they are. Java is competing for mindshare on the basis of marketing. Inferno is competing for actual developers on the basis of technology. If history is any kind of predictor, in an open market marketing will triumph over technology. Kaleida's ScriptX was vastly superior to Java in the area of multimedia development, but it was a pure technology and Kaleida treated itself as as research organization. I feel, in a lot of ways, that Lucent is treating Inferno as something somewhere between an R&D effort and a product. Kaleida's biggest mistake was that neither they, nor any third party until way too late, created an authoring environment/RAD tool. I realize that resource are limited but I also realize that Microsoft has succeeded by doing the marketing/mindshare stuff first, then developing the technology to do something like what they said it would do. A roadmap, examples of why Inferno is better than anything else, reasons why using Inferno is a lower risk proposition than (fill in the blank), and some visually satisfying apps will do a lot more to win converts and mindshare than any technology ever will. //hjp Howard J. Postley Cloud 9 Interactive P.S. I still want the best technology...