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Netscapes' Constellation... (fwd)
- To: firstname.lastname@example.org
- Subject: Netscapes' Constellation... (fwd)
- From: Alex Carr <email@example.com>
Perhaps a Lucent partnership with Netscape would make better sense. > > This is an article from today's Wall Street Journal... > > > November 20, 1996 > > > Netscape Aims to Nab > Desktop From Microsoft > > By JOAN INDIANA RIGDON and DAVID BANK > Staff Reporters of THE WALL STREET JOURNAL > > > LAS VEGAS -- Netscape Communications Corp. has a plan to muscle all > signs of Microsoft Corp. off the desktops of corporate America. > > <Picture: [Report From Comdex]> > > Netscape is expected to announce at the Comdex computer industry show > Wednesday that in mid-1997 it will ship software that will organize a > computer's desktop, making Microsoft's software just one of many > programs inside. That would be a 180-degree switch from today's look, > in which Microsoft's Windows operating system organizes 90% of PC > desktops and controls other software. > > ---------------------------------------------------------------------- > <Picture: [Go]>Join the Discussion: Netscape plans to bump Microsoft > from its own Windows desktop. Do you think consumers will convert to > the Netscape desktop? > ---------------------------------------------------------------------- > > The move, outlined by people familiar with the plans, is Netscape's > latest bid in its battle with Microsoft for dominion over > Internet-related technologies. Netscape made its name with technology > for browsing the Internet's World Wide Web, but Microsoft is giving > away a competing product for free. Netscape has begun positioning its > software as a way to navigate through corporate databases, the current > hottest corporate market. But Microsoft has done the same thing. > > Netscape's planned product, called Constellation, is an attempt to > shift the battlefield again. Instead of trying to get rid of > Microsoft, Netscape is now hoping to position itself as a kind of > middleman on the desktop that can grab and organize data from all > kinds of places -- not just from the Internet or corporate networks, > but from office software like Microsoft-made word processors and > spreadsheets. > > Constellation makes the computer screen look like a television with a > row of buttons down one side. By clicking on one button, users could > jet to a particular site on the Internet. By clicking on another, > users could launch a desktop program. > > If Netscape's plan succeeds, Constellation could become a de facto > operating system. That means software developers could write programs > to run with Constellation instead of Windows. > > But for that to happen on a grand scale, Netscape must overcome > daunting odds. As is the case with its current software, Netscape must > persuade corporate buyers to invest in Netscape technology instead of > getting free or cheaper competing software from Microsoft. Microsoft > plans to introduce software for integrating Internet and desktop data, > called Active Desktop, in the second half of next year. > > Netscape is hoping to make Constellation more appealing by emphasizing > that it runs on many operating systems, including the older, but still > popular, versions of Microsoft's Windows, as well as Apple Computer > Inc.'s Macintosh. The first version of Active Desktop will run only on > Microsoft's newer operating systems. > > One analyst said Netscape's new strategy shows that it is growing up. > "Up until this point it's been primarily a religious battle, with > Netscape saying, it's us or them," said Mike Kennedy, a vice president > with Meta Group Inc., a research firm. "Now they're saying, we realize > we will not rule the entire domain. However, what we will do is become > the entire container within which disparate pieces can be used." > > Capitalizing on the technology industry's latest craze, Netscape said > Constellation will work with "push" software, which can be customized > to automatically retrieve and update data from the Internet. > Specifically, PointCast Inc.'s and Marimba Inc.'s "push" software will > work with Constellation, Netscape said. > > "The mark of this new wave is that information finds you, rather than > you finding information," said Jim Barksdale, Netscape's president and > chief executive, according to remarks from a speech he plans to make > here Wednesday.